Changes in the process from past decades to today - the opportunities for getting yourself out there have increased...but the "noise" in the marketplace has increased right along with each step of "progress".
Covering all of the bases...lining all your "duckies" in a row...wanting to put forward your best foot...
It all matters as you get ready to expose yourself (and your product) to the world at large and there is certainly, absolutely a HUGE piece of your ego at stake...
These days a craftsman plays so many roles beyond the act of creating...
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| It isn't all black and white, is it? |
Planner and developer...
Buyer and manufacturer...
Quality control and process manager...
Photographer and graphic designer...
Marketing and web design...
Store owner and shipper...
Customer service and accountant...
What do you need to get started and make your best impression? To come across as a professional?
Business cards, website, online store, payment accounts, shipping information, price lists and promotional materials...it can feel beyond your abilities but you learn from every step.
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